What Is SEO?

In order to understand our brand you must know what SEO is. You can find all sorts of great information about what SEM, SEO and web development all over this website and on our Blog. So without further ado let’s get to what SEO really is & how it can benefit you!

SEO is a subset of SEM & those differences as well as their likeness can be explored in SEO vs. SEM. SEO is making your website appear better in the search engines. Lets face it a lot of people don't go beyond the first page in a Google search for good or bad. Although, a lot of great websites can be found on page 4-250000 of a Google Search, Google doesn’t consider you site to be that relevant to that particular keyword entered in a Google query. This is where SEO works for you. It is our job at GraphicSEO to bring your site to the front of a Google search, that means the front page.

Now, if your web page is listed in 250th place on a Google search for custom made handbags, your probably not getting that many hits a day. Chances are you are not getting very many hits a day/month/year from that Google search query "custom made handbags". While, people are in the market for such products you’re just not receiving hits from that organic search query. Thus, maybe a portion of those hits could have been buying customers, maybe a portion of those clicks could have been consumer bloggers whom where looking for that certain gene se qua to write an article about. Maybe, it was a regular old news paper reporter looking to do a segment on internet markets and was going to use this as an example. Since, your company wasn't on the first page or even the second page then those articles will never be written about your particular site, thus, a large portion of people will never get to see those blogs or articles, people that could have been customers as well.

Search Engine Optimization is the process of generating links from good, reputable pages that is related to your business. Even once this has been achieved, your company will probably get hits from those links as well not just a search engine. And from those links you will also see sales coming forth, because those links will be directly related to what your company sells/provides & they will more than likely be in the market for such goods/services. This is link building, but, for better of under standing of what link building is please visit What is link building? This is part of what good SEO work is.

Other parts of SEO is providing you the customer with ideas of what is wrong with your page & improvements that can be done. This is called on page optimization & can be achieved through things like writing very good content so the spiders actually have something to index that is substantial. As more people click on your site because of the SEO that is being implemented then in fact you have a much higher chances of getting those sales. Search engines do in fact change their search algorithms, sometimes often, leaving you with a possible lower ranking for the search term. As such an organic search that was yielding 2,000 visitors a day may suddenly drop down to a much lower number. Sometimes though this is only natural & happens when Google is indexing your site. But, then again as long as you have a relevant links pointing to your site their isn't anything to worry about, because your site will be relevant to a lot of different search terms. You need a reliable SEO/SEM company that has employees whom have been in the business for 10 years on your side, so you can have reliable, dependable information given to you. You need GraphicSEO! Please, feel free to contact us through our Free evaluation page.