Sponsored listings Vs. Natural listings

Sponsored links Vs. Natural listings sounds simple, right? Searching for information on any related topic in Google will probably yield both sponsored links & natural listings. Some SEO companies will tell you that your keyword or phrase is in the first ranking. This can be deceiving when dealing with sponsored links. We will explain the difference & benefits of sponsored links & natural listings.

When the undesirable SEO companies tell you that your site has reached the top of a search term. Your responsibility is to check out this bragging right! If you will please divert your eyes to fig 1.0, you will notice what sponsored links look like & a natural/organic listing looks like. Fig 1.0 shows in red boxes the word "Sponsored Links" with the links correlating to sponsored links within the red X. The green box with a green X through it shows natural listings of the search query(in a dark teal color box) "buy a boat". If you notice on top of the page is in fact a sponsored link, not an organic listing! This can be disseminated through the fact of the wording "sponsored links" inside a beige color portion of the results.

What could be better than getting your site first in the search engines? It's the hope of every company with an online presence trying to reach as wide an audience as possible. Getting a top 10 position in the SERPS (search engine results page) takes work and know-how. If your company is aiming for keywords that relate to your site & may be undesirable to your respected market with a pay per click campaign(Your company must bid on keywords). If you are on a tight budget sometimes you can pay as much as $40.00 USD or as low as 0.01 cent per click. That may or may not correlate to a customer and depends on how your company is managing its pay-per-click account. With an effective pay per click campaign these costs will be easily mitigated because your clicks will transfer to sales in most cases.

Next, we will take a look at the value of natural listings & how they correlate to: Cost Sales ROI (Return On Investment)

The cost of actual link generating is much lower in the terms of cost than that of pay-per-clicks. The main reasoning behind this sort of logic is simple, if your at the top of a search result for even a semi-well searched for keyword phrase than you are, maybe, getting maybe 45% of those search results. For arguments sake, lets say that the term you are being link generated for is around 1,500 searches per day. That could equate to a possible 675 clicks on your page per day! If this term is selling for around $2.50 per click that would roughly equate to $1,687.50 daily of your marketing budget. Sometimes, the margins are a lot more favorable depending on the market you are in. This really gets to the point of needing a firm Search Engine Marketing campaign getting developed for you. Then, the question of is that keyword correlating to a high bounce rate or is it correlating to that searcher becoming a customer? Would it be more efficient to rank higher in an organic search result? How competitive is your market for keywords? For this next paragraph I should not be revealing this much of our business strategy, but, I can not think of a better selling point than you will make money off of making GraphicSEO work for you!

Lets get down to brass tax on this whole ordeal of SEM & SEO work. In this very honest opinion of the writer it is sickening of the sales & return on investment that can be reached with an effective campaign. Utterly sickening! If we are to go by those generous, but very far from impossible results in the former paragraph. Then if even if one per cent turns into a buying customer that is 67 customers in a given day or week or month?! Would that cover the modest cost incurred by signing on with GraphicSEO? While, every customer is different we can state that every customer wants to make money & their is no better tactic than hiring the very best SEO company & SEM company! GraphicSEO is your best choice for marketing!

We've touched on the bases of cost of an adwords campaign vs. SEO campaign, while SEM incorporates both its important to measure why we will deliver results where other SEO companies will fail. I would just like to state once again its important to note how you got to this page was it by word of mouth, or was it by a search of an International SEO company or SEO company or some other search query? Please, take the small amount of time getting your page evaluated for free. All you have to do is visit our Free Evaluation page.

The difference becomes apparent when dealing with the immediate readiness of getting a search term to the "top" of Google or Yahoo!. GraphicSEO will lay out a short term goal, mid-term goal; & a long term goal. A well searched for keyword in a pay per click advertisement will yield immediate results if you have the capital to pay for said keyword. If marketed correctly your cost will be minimum! In an organic search query, the results are untold & less dynamic(the keyword(s) will not very if you are spending money on that keyword/phrase. The trade off for immediate results is measured in a matter of a month or months, it depends on the type of link building being done & competitor analysis. If your company can build good, quality, relating links rather well & efficient then there is nothing to worry about. That is of course you are targeting the right audience and keyword & your design is up to par, if not better than your competition!

Lets take a quick minute to talk about ROI. This is of the upmost importance. If you are spending money with GraphicSEO you can expect to recoup that investment. That is how you can look at spending money with GraphicSEO as an investment. Every aspect of what GraphicSEO will do for you will have your ROI in mind. We are in the business of promoting our brand, our services & that directly correlates to how well our customers do in business.